In Lebanon, as everywhere in the world, design is gradually taking hold in an increasingly competitive market as a factor of differentiation, diversification and innovation.
This considerable sector expansion has been accompanied by a sharp increase in training requests.
Today more than ever, we need the designers' approaches and practices to bring out and find meaning in the uses of tomorrow.
Our living spaces are flooded with communicating and connected objects. New behaviors emerge. Intelligent materials are developing. New needs are appearing in all sectors of everyday life (transport, medical, food, etc.).
The designer must also cope with new economic and productive realities, such as collaborative consumption (couchsurfing, carpooling, etc.), crowdfunding (crowdfunding, peer-to-peer money lending, etc.), rapid prototyping ( 3D printing).
All these elements open up a wide range of creative possibilities and fields of action that our aspiring students and designers must not ignore.
In the bachelor's degree, if the teaching allows to acquire the technique, it puts especially the accent on the curiosity and the inventiveness.
Students explore new creative methods, become familiar with traditional and new materials, learn to manipulate and experiment with new and more traditional technologies.
In the master cycle, Global Design's teaching goes beyond the technical fields and breaks the boundaries between disciplines by coming into contact with each other's professions (graphic designers, engineers, architects, etc.) thus making it possible to exploit the potentialities of multiple approaches while emphasizing learning through experimentation, in immersion and in real contexts.
Alba and the Design section are aware of their responsibility: the training must allow the student and future professional to be sensitive to the market inflections, attentive to economic issues, responsive to technical and technological developments, and flexible enough to follow or even create demand.
Mr. Zareh Sarabian