The program has two consecutive cycles: A 3-year program (180 ECTS credits) leading to a Bachelor Degree in Product Design
Then a 2-year program (120 ECTS credits) leading to a Master’s Degree in Global Design
Alba has been the first school in the Middle East, to approach design as a discipline in itself. The department was founded in 2012.
The specialization started in 1999, as furniture design to evolve into what is now a Design Department, offering a Bachelor in Product Design, in tune with the evolution of the market.
Our goal is to give young designers a know-how of classical manufacturing methods, both industrial or handmade, as well as the newest production techniques. The spirit of synthesis that we inculcate in our students, will allow them to cross these two complementary techniques, with transversal learning from sociology to ergonomics, via marketing or technology. Product design is distinguished by the need to provide reproducible and sustainable solutions to needs related to a group of identified individuals.
This major is built around 3 intrinsically linked learning axes of teaching the proper methodology to create concepts, teaching technology as an active part in the creation process, and using culture as an inescapable reference and source for the development of projects.
Faculty members are professionals in this field, with their own career paths and experiences. Moreover, local and international professionals are invited to lead workshops. Students are thus compelled to develop a flexibility that will allow them to fit into diverse sectors dealing with the creation and production of objects.