The world has changed, the learning of creativity too. Design students must respond to issues that have never been encountered before.
Sources of constraints, they are also generative of creativity for who knows how to appropriate them. For the Design section of Alba, this means identifying, understanding new needs in a Lebanon and a world where questions of identity and future arise.
Designers and students in design are an untapped force to question and reinvent societal models through everyday life. The ecological imperative, not new but urgent, requires us to question our uses and our relationship to nature. The mix of cultures and identities requires us to live together without forgetting where we come from, without forgetting our intangible heritage. The relationship to economics, to politics whose decisions, generating friction with everyday life, require transparency and participatory citizenship. The new industrial and market paradigms launch the challenge of doing otherwise and something else with what we know how to do.
The responsibility of the designer is then to give meaning to the objects and systems around us by methods and know-how centered on the human. It is starting from life situations that we can imagine the possibilities. Our current models are facing their limits, pushing us to change our behavior and to succeed in living differently.
This involves the ability to connect knowledge and establish new dialogues between disciplines to extract innovations - in the form of projects - that remain unsuspected.
Alba and its Design Department are at the heart of these reflections and the designers who come out of it must propose this society of tomorrow. This need, complex or even intangible, must be at the center of the designers' projects.
Mr. Mathieu Bernard
Director by Interim of the Design Section